Friday, April 21st, 2017

Asics to Implement Elastic Suite Digital Merchandising Solution

Asics has chosen the Elastic Suite platform to rollout major technology enhancements to its North America B2B sales team and retail dealer network.  As a leading global manufacturer in athletic footwear and multiple sporting goods categories, Asics will implement Elastic’s full suite of digital merchandising features aimed at significant print reduction in sales materials while helping create process efficiency cost savings.  Key elements of the rollout include enhanced sales team tools and an improved retailer user experience with a high potential to help drive incremental B2B sales revenue.


Asics is the latest among several major manufacturing brands to recognize the necessity of utilizing Elastic’s innovative and disruptive technologies to meet the demands of the evolving wholesale environment.  The explosive growth of Elastic Suite is being driven by the popularity of the platform’s custom digital cataloging, white boarding and assortment planning capabilities that are quickly becoming the standard in the outdoor, sporting goods, apparel and footwear industries.    


“Because of Asics’ broad and deep product categories, represented by a large and diverse retailer base, the company is uniquely positioned to benefit from Elastic’s full suite of B2B sales and digital merchandising tools,” said Josh Reddin, PlumRiver Principal and Elastic Founder.  “The consumer environment for athletic wear and sporting goods is becoming increasingly dynamic and complex.  The Elastic platform can help manufacturers and retailers respond more efficiently, strategically and profitably to the ever changing demands of today’s marketplace.”


Elastic’s enhanced full B2B offering has been strengthened significantly by combining with the core capabilities of parent company PlumRiver, a leader in providing wholesale ecommerce solutions for nearly 15 years.  As a result, the renowned Elastic digital merchandising applications are fully integrated with the industry’s most trusted and capable B2B ecommerce platform while helping drive bottom line results for clients.


Key to the effectiveness of PlumRiver and Elastic B2B solutions is delivering measurable cost savings through process streamlining while helping boost incremental revenue growth via a more strategic sales approach.  Cost savings come through new efficiencies generated by enhanced CRM capabilities, streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction.  Increased sales revenue is achieved through more strategic sales planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales strategies, increased client acquisition/retention and enhanced sales presentations.


PlumRiver and Elastic together serve clients representing some of the world’s largest and most iconic brands in the outdoor, sporting goods, apparel and footwear industries. Selected clients include: The North Face, Patagonia, Timberland, Asics, Crocs, Puma, TOMS, Oakley, Reebok/CCM, Arcteryx, Bauer, Spyder, Burton, Reef, Hurley, Fila, Kuhl, Nidecker, Black Diamond, Majestic, Smith Optics, Lucy, Easton, Ibex, Bushnell, Toko, Lowe Alpine, Rab, Simms Fishing, Lole, Carter’s, Rawlings, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.


About PlumRiver and Elastic


Founded in 2003, PlumRiver LLC is a leading provider of B2B ecommerce software solutions. Easy-to-use, Web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite, the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. Some of the world’s leading manufacturing brands utilize Elastic solutions, including digital catalogs, white boarding, order entry and visual merchandising. The company’s combined solutions quickly bridge the gap between order processing systems, sales reps, independent retailers and consumers, while achieving higher levels of process efficiency, platform consolidation, sales growth and profitability. Clients benefit further from solutions designed to quickly and easily integrate with existing IT infrastructure and ERP systems.  For more information visit and