Wednesday, March 8th, 2017

Ibex, Lowe Alpine, Rab, Simms Fishing Choose Elastic’s Innovative B2B Solution


Ibex, Lowe Alpine, Rab, Simms Fishing Choose Elastic’s Innovative B2B Solution

Four major brands representing multiple outdoor and sporting goods categories have all chosen Elastic Suite’s full B2B ecommerce and digital merchandising platform. Ibex, Lowe Alpine, Rab and Simms Fishing are the latest category leaders to recognize the necessity of utilizing Elastic’s innovative and disruptive technologies to meet the demands of the evolving wholesale environment. Elastic’s explosive growth is being driven by the popularity of the company’s custom digital cataloging, white boarding and assortment planning capabilities that are quickly becoming the standard in the outdoor, sporting goods, apparel and footwear industries.

“As our business has evolved into a more robust offering of outdoor lifestyle products, Ibex was looking for better selling and merchandising tools,” said Scott Parr, Ibex Vice President of Sales.  “Elastic really stands out from the competition as much more than the typical B2B solution provider, with power visual merchandising and product assortment planning tools to help our sales team and retailers create more impactful and visually compelling product assortments at retail. This ultimately drives greater sell through, reorder business and success for everyone.”

Implementation with these new clients includes Elastic’s retailer web application and comprehensive suite of sales rep tools. The rollout will provide several key features to improve the B2B merchandising and ecommerce user experience for retailers, including: custom digital sales catalogs, whiteboarding applications, assortment planning, expanded product search capability, dynamic product imaging, real-time inventory visibility, custom ordering, product promotions, sales incentives, cross selling, sales data reporting, customer invoicing and payment processing.

“By design, the B2B ecommerce enhancements to our platform are very flexible and fully customized to easily integrate with our clients’ current business processes to help them better respond to changing needs in the marketplace,” said Mike Mougin, PlumRiver Principal. “We are very pleased that these four new companies are now on board and joining the growing roster of iconic brands served by PlumRiver and Elastic.”

Elastic’s enhanced full B2B offering has been strengthened significantly by combining with the core capabilities of parent company PlumRiver, a leader in providing wholesale ecommerce solutions for nearly 15 years. As a result, the renowned Elastic digital merchandising applications are now fully integrated with the industry’s most trusted and capable B2B ecommerce platform.

“Elastic has been intent on expanding our offerings and growing our position as the recognized leading B2B provider by fully integrating our services with PlumRiver’s strong ecommerce expertise,” said Josh Reddin, PlumRiver Principal and Elastic Founder. “This unique combination sets the Elastic platform apart in delivering the richest visual merchandising capability for our clients like Ibex, Lowe Alpine, Rab and Simms Fishing while providing the most user-friendly purchasing experience for their retailers.”

Key to the effectiveness of Elastic’s platform is delivering measurable cost savings through process streamlining while helping boost incremental revenue growth via a more strategic sales approach. Cost savings come through new efficiencies generated by enhanced CRM capabilities, streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction. Increased sales revenue is achieved through more strategic sales planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales strategies, increased client acquisition/retention and enhanced sales presentations.

In addition to the new accounts of Ibex, Lowe Alpine, Rab and Simms Fishing, PlumRiver and Elastic together serve clients representing some of the world’s largest brands in the outdoor, sporting goods, apparel and footwear industries. Selected shared clients of both PlumRiver and Elastic include: The North Face, Patagonia, Timberland, Crocs, Puma, TOMS, Oakley, Reebok/CCM, Arcteryx, Bauer, Spyder, Reef, Hurley, Fila, Kuhl, Black Diamond, Majestic, Smith Optics, Lucy, Easton, Lole, Carter’s, Golfino, Hi-Tec, Bell, OshKosh and CamelBak.

About PlumRiver and Elastic

Founded in 2003, PlumRiver LLC is a leading provider of B2B ecommerce software solutions. Easy-to-use, Web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite, the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. Some of the world’s leading manufacturing brands utilize Elastic solutions, including digital catalogs, white boarding, order entry and visual merchandising. The company’s combined solutions quickly bridge the gap between order processing systems, sales reps, independent retailers and consumers, while achieving higher levels of process efficiency, platform consolidation, sales growth and profitability. Clients benefit further from solutions designed to quickly and easily integrate with existing IT infrastructure and ERP systems. For more information visit and