Monday, November 26th, 2018

Outdoor Research to Launch Elastic B2B Merchandising Platform

Company Seeks to Enhance & Streamline Product Procurement for Retailers

Denver, November 26, 2018 – As part of a major enhancement to its B2B commercial sales process, leading outdoor apparel and gear manufacturer Outdoor Research is rolling out PlumRiver’s Technologies’ Elastic Suite B2B digital merchandising platform.  The implementation of the Elastic wholesale ecommerce technology is expected to improve the product procurement experience for the company’s retailers while boosting commercial sales volume and delivering efficiency-driven cost savings.
“More effectively and efficiently merchandising our products to retail partners is a top priority for our company and we expect the rollout of the Elastic platform will help us to achieve that,” said Andy Burke, Outdoor Research Head of Sales. “With this major upgrade to our commercial sales process, we will be able to showcase our products to retailers at an entirely new level and create a much-improved procurement experience for wholesale buyers.”
A fully-integrated B2B sales management solution, digital catalog creation, customized retailer procurement interface and commercial sales rep merchandising tools are integral parts of the Outdoor Research/Elastic platform.  The rollout covers the US and Canada market regions for the company and all product categories.  With greater operational efficiency and print reduction resulting from implementation, Outdoor Research expects to also achieve new levels green business practices and strengthen the company’s commitment to sustainability.
“The flexibility of the Elastic platform provides Outdoor Research with a customized solution that seamlessly integrates with their commercial sales and business processes,” said Josh Reddin, Elastic Founder/ PlumRiver Principal. “This same level of customization is applied to creating the most efficient and feature rich user interface for their retail partners, resulting in a greatly enhanced product procurement experience.”
The core benefit of adopting Elastic’s best-in-class technology is that it helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction.  Increased sales revenues come through customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, assortment tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations.
PlumRiver’s B2B platforms serve clients representing some of the world’s largest and most iconic brands in the outdoor, sporting goods, apparel and footwear industries. In addition to Outdoor Research, selected clients include: The North Face, Patagonia, Timberland, Volcom, Gordini, Pearl iZUMi, Rawlings, TYR, Fjällräven, New Balance, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Haggar, Bauer Hockey, Easton, Spyder, Burton, Reef, Hurley, Icebreaker, Fila, Kuhl, Nidecker, Black Diamond, Majestic, Osprey, Smith Optics, Bushnell, Lowe Alpine, Rab, Carhartt, Dickies, Helly Hansen, Ariat, Marmot, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

About PlumRiver Technologies
Founded in 2003, PlumRiver Technologies is a leading provider of B2B ecommerce SaaS solutions. Easy-to-use, web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite Inc. the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. PlumRiver acquired CenterStone Technologies in 2018 bringing together the combined experience of a strong technology team behind the company’s Elastic platform as the industry standard procurement interface between manufacturers and retailers.  Some of the world’s biggest brands utilize the company’s Elastic technology platform that quickly bridges the gap between order processing systems, sales reps, independent retailers and consumers. Clients benefit further from Elastic features designed to quickly and easily integrate with existing IT infrastructure and ERP systems. For more information visit and

Media Contact:                                                         
Kenny Thomas
(801) 232-2916

Sales Contact: 
Danny Effron
(610) 864-5844

Elastic Suite:
Centerstone Technologies:
Outdoor Research: