Since 1972, Dainese has been synonymous with innovation and safety in the world of action sports. Driven by a simple yet powerful mission—Saving Lives—Dainese designs protective gear that enables athletes and enthusiasts to push the limits of their skill while keeping safety at the forefront. But as the company grew, so did the complexity of managing its wholesale and B2B operations. To stay competitive and efficient, Dainese knew it needed to upgrade its digital infrastructure, particularly in streamlining its B2B processes.
The Need for Change: From Custom Solutions to Elastic Suite
Before partnering with Elastic, Dainese relied on a custom-built B2B platform that no longer matched their global growth. Wholesale alone, which makes up 65% of their sales, needed a better, more efficient solution to scale. With 40% of their wholesale revenue coming from B2B orders, streamlining this process was crucial for future success. “Elastic offered us exactly what we were looking for—industry relevance, robust functionality, and a scalable platform,” Luca explains. After evaluating several options, Dainese chose Elastic for its ability to not only meet immediate needs but also support future growth.
Enhancing the Sales Process
For a global brand like Dainese, with a diverse salesforce made up of direct reps, agents, and distributors, Elastic has become an invaluable tool. The platform allows salespeople to handle orders on behalf of clients, particularly smaller retailers who appreciate the hands-on approach. Elastic’s offline order form, which mirrors the Excel experience, has been a hit with both salespeople and clients.
Larger retailers, while sometimes leaning on EDI solutions, still find value in Elastic, especially as it improves visibility into product information, order history, and availability. These efficiencies have allowed Dainese to reduce time spent on manual processes and focus on more strategic initiatives.
Another significant milestone for Dainese was the shift from printed to digital catalogs. By equipping their sales team with iPads pre-loaded with Elastic’s digital catalogs, Dainese eliminated the need for paper assets and made order collection more dynamic and interactive. This shift not only streamlined the ordering process but also aligned with Dainese’s broader goal of modernizing their operations and offering clients a more seamless experience.
A Platform for Future Growth
Dainese’s partnership with Elastic has delivered significant benefits, including a standardized and streamlined order collection process and greater operational efficiency. With features like downloadable product images and comprehensive product information, Elastic has transformed how Dainese manages its B2B operations.
As Dainese looks to the future, Elastic Suite will continue to be an integral partner, helping the brand push boundaries and deliver top-tier experiences for their clients worldwide.
