Elastic is helping Fox River enhance our B2B experience through more advanced tools that simultaneously reduce reliance on printed sales materials. As the longest continuously operating sock manufacturer in the US, we thrive by combining our rich manufacturing heritage with industry-leading technologies.  From design to consumer experience, we strive to innovate all aspects of our business in an environmentally friendly manner. Making this upgrade to our commercial sales process significantly improves this aspect of our business and allows us to redeploy resources to more value-added activities.