Thursday, March 15th, 2018

Boardriders Choose Elastic B2B Merchandising Platform

Denver, March 15, 2018 – Boardriders Inc. is the latest sports apparel and equipment manufacturer to choose Plumriver’s Elastic Suite B2B digital merchandising platform to achieve higher levels of ecommerce efficiency by improving the product procurement process with retailers. This new client acquisition further solidifies Elastic’s position as the leading commercial sales and procurement technology provider in the growing lifestyle, boarding and surfwear categories.
Boardriders will utilize the Elastic platform to support wholesale merchandising for products under all of their major brands, including Quicksilver, Roxy and DC shoes, covering the major global regions in the EU, North America, Australia and Asia.  The company expects Elastic’s innovative sales process technologies to help them strengthen their brands with retail partners and provide a much more seamless product procurement experience. Results will come through better segmenting their product lines, improving their sales pre-booking capabilities and enhancing their in-house showroom experience for retailer purchasing reps with the use of real time UPC code scanning features.
“Boardriders is committed to improving the wholesale procurement process and merchandising experience for our valued retail partners,” said Brian Sininger, Boardriders Head of Sales Operations - Americas.  “Elastic is helping us upgrade our commercial sales process by providing the most flexible and innovative suite of B2B merchandising solutions in the action sports Industry. Our partnership with Elastic and roadmap of collaborative innovations will give our retailers the cutting-edge features and functionality they are seeking from their most valued suppliers.”
Through platform standardization, the application of the most innovative technologies and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction.  Increased sales revenues come through customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations.
“Helping Boardriders strengthen their retailer relationships and more efficiently merchandize their expanding portfolio of high quality products is what Elastic does best and is why we have set the industry standard for the most innovative and disruptive B2B sales technologies,” said Josh Reddin, Elastic Founder/ PlumRiver Principal.  “The flexibility and deep functionality of the Elastic digital merchandizing solution gives retailers a much improved and streamlined purchasing experience, while helping our clients sell their products more efficiently, strategically and profitably.”
PlumRiver and Elastic together serve clients representing some of the world’s largest and most iconic brands in the outdoor, sporting goods, apparel and footwear industries. In addition to Boardriders, selected clients include: The North Face, Patagonia, Timberland, Asics, Rawlings, TYR, Fjällräven, 2XU, Crocs, Puma, TOMS, Oakley, Reebok/CCM, Bauer, Easton, Spyder, Burton, Reef, Hurley, Fila, Kuhl, Nidecker, Black Diamond, Majestic, Smith Optics, Lucy, Bushnell, Lowe Alpine, Rab, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.
About PlumRiver and Elastic
Founded in 2003, PlumRiver LLC is a leading provider of B2B ecommerce software solutions. Easy-to-use, Web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite, the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. Some of the world’s leading manufacturing brands utilize Elastic solutions, including digital catalogs, white boarding, order entry and visual merchandising. The company’s combined solutions quickly bridge the gap between order processing systems, sales reps, independent retailers and consumers, while achieving higher levels of process efficiency, platform consolidation, sales growth and profitability. Clients benefit further from solutions designed to quickly and easily integrate with existing IT infrastructure and ERP systems. For more information visit
# # #

Media Contact:
Kenny Thomas
(801) 232-2916                                                                      

Sales Contact:

Sawyer Frank
(815) 404-8978